IBrief Introduction to Liaoning Zhongrun Industry Group Co., Ltd.

Liaoning Zhongrun Industry Group Co., Ltd. (hereinafter referred to as LZIGCL) is a large-scale private enterprise of LN province that is founded in 1997. The registered capital is ￥280 million , total asset is ￥894 million, rate of assets and liabilities is 36%, annual output value is ￥500 million，present staffs are 780 and with ￥100 million annual profits tax. LZIGCL ranged itself in the rank of 100 excellent private enterprises of LN province in 1998 and the honor of hectocity myriastore no sham demonstrative enterprise of LN province, laying stress on contract and keeping faith demonstrative enterprise, satisfaction enterprise of consumer and advanced enterprise of paying taxes of Panjin city in 2003.
　　LZIGCL adopts responsible system of management leading body, which is leaded by Board of Directors. The decision and advanced management personnel is a modern enterprise team composed of all kinds of technicians and they are the strong ensure and intelligence support of LZIGCL’s development and strength. LZIGCL realize the prospective stage goal depending on the scientific decision to promote the development in ten years.
　　LZIGCL always insists on the enterprise goal “ Seeking excellence, Climbing new and high level forever” and the faithful and pragmatic management concept. LZIGCL performs continuously strategic adjustment to improve the industry and products structure in decade and fulfills the transformation from assets to capital operating type enterprise. The strategic pattern of multiple unit development has established, including the fertilizer and chemicals production, exploitation and working of mining industry and energy, development and management of real estate, commercial wholesale and retail, modern management of materials and real estate, joint sales and operation etc. LZIGCL establish the consultation and decision system composed of seniority expert, university and institute and the rapid and accurate platform of technology and information. The LZIGCL’s development goal is standing LN province, facing the China and walking toward the world.
　　LZIGCL always holds the goal “a mainstay in the sky to give kindness to all sides.” to requite society. LZIGCL donated ￥19.5 million to Panjin government to establish Zhongrun Century School, which is a modern school with international first-class standard in 2000. LZIGCL has donated over ￥32 million to relieve the people in stricken areas, help poor students and people in recent years.
　　LZIGCL will grasp the chance of promoting the northeast old industry base to develop new project of chemical fertilizer, melamine, and methanol combined production with ￥1160 million total investment and two years construction period. It is expected that the total assets will reach ￥2 billion with￥1.5 billion annual output value after this project is put into production. LZIGCL possess the rights of export and import.
　　Lixue Ren, chairman of board of LZIGCL, was born in 1962, graduated from Beijing Broadcast College in 1984 and awarded the MBA master’s degree of Wisconsin University. Lixue Ren puts forward much constructive opinion about the economic work, which is adopted by panjin government. Lixue Ren has elected the deputy chairman of political consultative conference of panjin city, chief member of industry and commerce association of panjin city, committee member of national youth’s union, member of standing committee of political consultative conference of LN province, deputy president of industry and commerce association of LN province since 1996. Lixue Ren is awarded the honor of Ten-Excellent-Young of Panjin city, Ten-Excellent-Director of Panjin city, excellent contribution prize of the honorable undertaking of LN province and the excellent constructor of Chinese special socialist undertaking, etc.

The Tenth-Five-Year Plan development strategy of PZCCL
　　Four Projects: Management project with changing regulatory and establishing system as core; Figure project with enterprise culture as core; Benefit project with cost control as core; Science and technique project with technical modification and development as core
　　Three Conceptions: Competitive conception of survival of the fittest; Innovative conception of climbing new and high level forever; Development conception of going forward together with the time and pursuing continuously.
　　Two transformations: Transformation from state-owned into private economic system; Transformation from the management system of private enterprise into modernization enterprise.
　　One goal: Building a large-scale modernization industry garden area with advanced figure, advanced technique and advanced benefit.

Management Concept

Training first-class personnel
　　Producing first-class products
　　Performing first-class management
　　Seeking first-class benefit
　　Creating first-class culture
　　Shaping first-class image

Management thought with person as basis: Respecting person, understanding person, concerning person, considering person as basis; Setting confidence and sincerity, dedicating love with one heart and one mind

Management thought: LZIGCL sales products honestly and faithfully. The honesty and keeping faith is the first.
Innovative management thought: No achievement and mediocrity are mistake; Operating and management cautiously; Innovative management and technology; Climbing new and high level forever.
　　Safety management thought: All work is for safety and continuous production.
　　Service management thought: Leadership is service, right is obligation; Upstream procedure serves for downstream procedure, downstream procedure is responsible for upstream procedure; Rear-service serves for production unit, office serves for basic unit, staffs serve for consumers, leaders serve for staffs.
　　Trademark of products: “Bohai” brand
　　Standard color: Blue and white